SEO careers are so 2006. While having SEO knowledge and expertise is definitely still in high demand, there is a (relatively) new player in the online marketing world: Social media marketing and expertise. Previously, web marketing gurus could establish a career and find a job from SEO experience and knowledge alone. Currently you will have much better luck having both SEO and social media skills.

Demand for Both Skills

Let's do some job-searching, shall we? After all, job titles and descriptions should accurately reflect the demands of those hiring (unless they want a lot of skills they won't use).

According to the "trends" section of Indeed.com, SEO and social media keywords have both been on the rise in the past couple years in job postings. In fact, SEO has been in a lower percentage of matching job postings on Indeed.com than social media. So, if anything, social media has become more important to an internet marketing career than SEO.

A quick search on Simplyhired.com for SEO and Social Media reveals that jobs looking for SEO or internet marketing skills are also specifically asking for social media skills as well. The fact of the matter is that knowing SEO by itself will not cut it anymore. You must add skills to your resume, such as social media optimization (SMO) and keep current on any new online marketing techniques.

What Does This Mean for Job Searchers and SEO Professionals?

Well, it depends on how you'd like to focus your career really. Regardless of whether you think you'd really like to keep your focus on SEO or not, you should understand that a comprehensive skill set will always help bring your career to new heights and open up plenty of more opportunities than otherwise.

Even if you have a very specific niche focus for internet marketing (say it's social media), you are still expected to have a core understanding of the foundational principles of good web analytics, SEO, PPC, and social media strategy. In other words, try to keep yourself at least casually updated in the other areas of online marketing that aren't necessarily your specialty.

Whether a company will put all or one of your online marketing skills to use will depend on the size and structure of the company. Smaller companies will usually be looking for a web marketer who has a lot of overlap of experience and skills in a variety of online marketing areas while larger companies will usually have enough resources to dedicate specific niche marketers to only one area of marketing.

Bottom Line

Keep in mind, as you plan out your career in SEO, that the search industry will continue to evolve. The upcoming future seems to revolve around the current heights of the ubiquitous, social media saturated online world. But years from now, the search industry could be heading somewhere else entirely.

It is important that you keep yourself updated on the changes of search standards. This will help you identify which experience and skills are most practical to you landing a job. Be sure, also, to show off new online marketing experience as you acquire it; many online marketers were performing social media optimization before they even knew that was a marketable skill. Most importantly, educate yourself to new trends of the search engine industry. There is a lot of free information out there that could make a huge difference on your career.

By-line:

This guest post is contributed by Lauren Bailey, who regularly writes for online colleges. She welcomes your comments at her email Id: blauren99 @gmail.com.

Post optimization Tips to get higher SERP

Let’s talk about On-Page Optimization, especially on posts content. Like everybody said that content is the king, and SEO is the queen. That is the critical area in our site. Blog post optimization gives your posts the best chance for showing up in Google for a predetermined keyword phrase.
I am using a EO plugin, and it give me inspiration to share what are they talking about. There is a technique to optimize blog post for better SERP in search engine result. Not just make a new post, publish and you will get good SERP. At least there are 10 things in their suggestion. What are they? Here is the complete list.
1.    Use Enough Keyword Density.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Try to use it between 2 – 6%.
2.    Add Keyword Phrase in Post Title.
Always include the primary keyword phrase in the page title. Keep the title less than 70 characters in length.
3.    Add an H1 Tag Containing Keyword Phrase..
Most blog CMS’s automatically assign an H1 tag to the blog post’s title. But if you not sure that your theme have it, add H1 tag with the primary keyword phrase in it on the post content.
4.    Highlight Your Primary Keyword with boldface or strong near the top of your content
5.    Add an image with keyword phrase in alt text.
Always make sure to have at least one image on every blog post. Also, include the primary keyword phrase in the image file name and the image alt text.
6.    Add Keyword phrase to first sentence.
From the start of the sentence, you should use keywords that leads your post contents.
7.    Add Keyword phrase to last sentence.
In your post, most of the keywords should be used so that your post may get indexed. It is strongly recommended that the usage of the keywords must be reasonable otherwise you may be penalized by search engines.
8.    Inbound or Internal Links.
It is recommended to link the primary keyword phrase to a page on your website domain with the intent of helping that page rank for that word.
9.    Use more words.
Try to use enough words in your post content so that most of them get indexed in different search engines like Google. It is commonly seen that longer posts are indexed for different keywords.
10.    Use nofollow link for external links.
As you know that this is a DoFollow blog and it receives almost 98% spam comments. So, don’t use “DoFollow” link for external link, except the link have good and important or have correlation with your post. I suggest you to use “Nofollow” link to all of external link in your blog post.

All of us know the importance Backlinks that works as Oxygen for a website or a blog. DoFollow links plays an important role in link building purpose that is necessary for a website to get high rank.

I have already shared a Dofollow blogs list for SEO'ers so that they can get some benefit from this list for their own blogs. But this time I am  sharing a list of High PR Dofollow forums that gives you an opportunity to promote your links in signatures and every post you make on these forums will give you a free backlink.

Register at these forums and post something and set your website or blog link as signature. Your website will get a juice of Backlink. If you like this post, Please share this post.

1. forums.ukwebmasterworld.com
2. forums.seochat.com
3. cre8asiteforums.com/forums
4. submitexpress.com/bbs
5. highrankings.com/forum
6. forums.digitalpoint.com/
7. v7n.com/forums
8. affiliateseeking.com/forums/
9. sitepoint.com/forums/
10. forums.seroundtable.com/
11. forums.teneric.co.uk
12. websitebabble.com/
13. webmasterforums.biz/
14. siteownersforums.com/
15. webmasterforums.com
16. webmaster-talk.com/
17. webmasterforumsonline.com/
18. ukseoforums.com
19. webforumz.com
20. australianwebmaster.com
21. webmastershelp.com
22. webcosmoforums.com
23. daniweb.com/forums/
24. zymic.com/forum/
25. googlecommunity.com/forum/

Link building is a major part of SEO and that can be done through many ways. Buying links is one of them and most of the webmasters do this for two purposes mostly. Some of them wants to build true backlinks to get higher ranking in SE and others buy links to up their Page Rank.

We know that the Buying links can gift a huge number of backlinks very quickly as compared to the organic method of backlink building but this can be very dangerous for your website that can be penalized by Search engines. Google has officially announced already that if someone buy backlinks to just increase Page Rank or to use these links for spamming, not only these links will not be count for SEO purpose but he will be penalized by the Google.

It does not means that the links, that someone buy, are used for increasing PR purpose. However you should aware that google has very powerful Link Detection strategies. For example If you are overcrowding your Blog Roll or you have gained a very large number of backlinks in no time, then Google can consider this as spamming or they can penalize your website due to violation of their TOS.

So far we have discussed the demerits of buying links but it does not means that we should not buy links. Links are still valid for the ranking but we should keep in mind that we make our links as Google wants. Google has defined very well for those who buy links can make their links valid by (Full Detail)

• Adding a rel=”nofollow” attribute to the <a> tag; or
• Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

So, we conclude that we should be aware of the right method of buying backlinks and using them in an SEO friendly way otherwise you may get banned from Google.