From the category archives:

Google Adsense

How to increase google adsense CTR in few seconds

CTR stands for Click Through Rate that means how much your website ads are being clicked. So, here, I am going to explain a funny story to increase your google adsense ctr to maximize your website's earning. Actually, earning depends upon ctr because

High Traffic=High CTR=$$$$$

The basic goal that you have to instal in your head is that YOU HAVE TO MAKE YOUR ADS LOOK LESS LIKE ADS.

As you know old and ugly 468×60 ads are still present from the history of internet when internet started. Now, even a newbie, can easily understand that it is an advertisement ad and he will probably click on this sort of any ad

Don't try this ad, this gives lowest CTR and will decrease your adsense earning

Remember : Get more visitors to notice your ads by placing them in the right place and making them look less like traditional banner advertising and hence get more clicks.

Step 1:-Using the best Ad Format

I have experimented with Ad formats with lot of websites and what usually works best for me are the 336 x 280 large rectangular blocks and the 300 x 250 smaller rectangular blocks. These two Ad formats have got me the best click through rates (CTR). The worst Ad format you could choose is the 468 x 60 or the 728 x 90, which look just like banners, and as mentioned above, causes "banner phobia" and get the least click through rates. You should also stay well clear of the tall vertical units such as the 120 x 240, 160 x 600 and the 120 x 600 because the only places that these would fit would be the left or right hand sides of the webpage. This positioning will give them a very low CTR.

Remember : Use 336 x 280 units or 300 x 250 if your really stuck for space.

Step 2:-Using the best colors for your Ad Units

As a general rule of thumb, always make your Ad Unit background and border colour the same as your website background colour. Why? I hear you ask. Well the reason for this is that the ad unit can easily blend with your website and content and does not set off any alarm bells or "banner phobia". This may result in your visitors actually taking the time to look at your advertisements and perhaps click.

Always go with the default blue link colour for your ad unit or slightly darker blue or even dark green. Try to always make the advertiser url as invisible as possible by making this a light grey. One last tweak, if you have any links in your main content portion of your webpage, change the colour of these to something other than your adsense link colour. However, keep your navigation the same colour as your Adsense links to make your adsense links look like they are part of your navigation.

Remember : The border and background colours of your Ad Unit must match your website background colour and the link should be the standard blue with the advertisers url a light grey. All other links in the content of your webpage should not be the same colour as your Adsense links.

Step 3:-Positioning the Ad Units

Just like the property business, its all about location, location, location. Its sad to see that most new Adsense publishers these days tend to put their Ad units on the left and right hand sides of the webpage. This will drastically reduce your CTR. The objective is to get position these Adsense units as close to the top and middle of your webpage as possible.

Visitors are conditioned to look for content in the middle of the webpage and will always overlook the sides because surfers who have come to your website in search of an answer want only the answer which will be in the middle or the content portion of your website and will often always overlook the sides.

What works best for me is a large rectangular block just BELOW the Title and just above the content text. This is powerful at maximising your CTR because the visitor reads your title, is interested and what is the next thing they see? Advertisements.

The next best position to place an Ad Unit is right AFTER the main content. Combine these two and you have a webpage that is geared to have a high CTR because visitors who want products or services NOW will click the ads below the title and visitors who have been educated by your article and are interested in products or services related to your article will click the Ad units at the bottom of your webpage.

If your feeling a bit more adventurous and also if you have a long article, why not place an ad unit INSIDE your content, that's right place it about halfway through your article and make your text wrap around it. These Ad Units will gain the interest of visitors who were initially interested in the article and are now bored. So this is their ‘out' and you stand to make some money when they click away.

Last but not least, you've got Google Adsense Ad Link Units that are Google Adsense Ads that are grouped into links. Choose an appropriate size for your Ad Links Units and place them ABOVE your website navigation. This makes these Ad Link units look just like your navigation. So imagine the scenario when your visitors have finished reading your content and haven't already clicked away on one of your rectangular blocks that you have carefully positioned, they now look for more information so they look at your navigation, Lo and behold, they click.

Remember : Position a large rectangular block below the title, one at the bottom and one in the center if your content is long enough. Place Adlinks block on top of your navigation so that it looks like part of the navigation of your website.

How to Optimise AdSense For the Best Click Through Rate

Currently you are running your website or your blog along with Google adsense. A problem, may be a bad luck, is that your ads are not high ctr that may lead to achieve low income. Below, I will explain how to optimize your Google ads to get maximum ctr to increase adsense income. Actually, these are not my own words but google will tell us how to optimize our ads.

Match your google ad background with the background of your website page.
Text color should also match with text color of your website page.
Most important, titles of your ads should match with links color of your web page.
it's better not to use a border on the ad, but if you do, then choose a color to match your site colors.
The larger ads work best and there are optimum sizes you can select

This is indicating quite clearly that the general idea is to make your Google AdSense ads blend into the style and colour of your site for best results. This sort of suggests that there is a natural aversion to clicking on something that is clearly an advert. So by making the advert blend into the site so that it appears as just another familiar source of information contained within the site content you are more likely to gain a click through to the ad itself. This is after all the whole point of the exercise from the publisher's perspective.

With respect to the positioning of the advert:

the ads need to be above the fold
the best position to place your primary ad is just above your page content, after which
the top left hand corner or under the nav bar (horizontal nav bar)
then just after your content above the footer bar
you can also place ads in your content, generally on the LH side works best

These are your placement options, but this does not mean that you should try and use all of them. There are rules anyway that prevent you placing too many adds.

There are different types of ads which you can use in combination and sometimes combining the different types of AdSense ads can give you maximum exposure. But you do need to think about what will turn your visitors off; sometimes less is more.

Stop and think about your visitor, why they are visiting your site and where they might focus their attention. Then try and make the ads compliment your site and add to the visitors experience, rather than get in the way and clutter up the page.

The best way in the end of finding out what works best, is to experiment with your ads in terms of colors, sizes and position to find out what really suits your visitors. Also don't be afraid to change if you find after time that the click through rate drops off again, what might be good one period can change in the next.